Idea for the President Elect - find missing children with email

I posted the following on citizens briefing book today -

Please feel to vote and comment, the text:

Unfortunately people, especially children, go missing every day. There are a great number of methods in place to help find the missing BUT one very obvious method is totally ignored, not to say impossible until WrapMail, Inc. in Florida developed its technology: interactive letterhead for email. Not email-blasts BUT using the emails people send every day anyway (one-on-one emails)!

Corporate and Government employees send emails ever day, these emails go to the public, businesses and government agencies but when they arrive they are plain black on white.

Each of these emails could have a wrap surrounding the email that in addition to information and links to the respective websites also could feature pictures of missing adults and/or children. WrapMail, Inc.’s technology allows for dynamic rotation so that every single email that is sent out could feature new missing kids so that every single one is exposed to the receiving audience. There are already RSS feeds out with data on missing kids that can be incorporated into a wrapmail. This is the milk carton of the 21st Century! All emails that leave WrapMail, Inc. have an amber alert on the bottom, currently linking to missing children in Florida where WrapMail is headquartered. This RSS feed comes from the Center for Missing and Exploited Children.

These pictures could have embedded hyperlinks that lead to pages with more details (such as more pictures, last seen, clothes worn, last seen with etc).

There are about 50 billion emails sent every day; one-on-one emails that is, every one of them could be looking for missing children.

The bottom line is that these emails are sent every day anyway – why not use them for something good? WrapMail offers its clients to incorporate this feature for free either with just an amber alert or a rotation of missing people with every outbound email.

WrapMail Lite Launches

WrapMail Lite Launches

From WrapMail's blog:

We are pleased to announce the official launch of WrapMail Lite for independent consultants in multilevel marketing companies. Independent consultants now have access to the same powerful email marketing software that WrapMail Pro clients use. After signing up for the web-based system, reps will choose their affiliation or network marketing group by selecting a professionally designed wrap which they can customize with their picture, personal web site link & contact info, then, they can send emails and track their activity.

Currently, there are more than 30 companies that reps can choose wraps from with plans to have more than 100 multilevel marketing companies in the system by the end of January. Some of the current companies include: Amway, Arbonne International, Shop to Earn, Avon, Mary Kay, Monavie, Pampered Chef, Herbalife, and Your Travel Biz. The cost for the service is $4.95 per month or $49.95 for the year. Here’s the full list of currently available groups to choose from:

Ameriplan
Amway
Arbonne
Avon
Creative Memories
Dubai MLM
Enagic
Eniva
FreeLife
Genewize
Herbalife
IntelaTrader
Isagenix
Longaberger
Malaleuca
Mary Kay
Monavie
Nuskin
Pampered Chef
Party Lite
Passion Parties
Pre-Paid Legal
Shaklee
Shop2Earn
Southern Living at Home
Stampin Up
Tastefully Simple
Tru Chocolate
Tupperware
U1st Financial
USANA
USBorne
Warranties for Less
Xango
YTB
Zrii

The Wrap can be linked back to the sender’s unique web site, blog, or the corporate site. When the Wrap is clicked, the system will report who is clicking on the sender’s Wrap and when. With an estimated 15 million people in the U.S. involved in network marketing and more than 68 million worldwide, we thought this was a natural product for us to launch. Additionally, given the current economic conditions, we expect the activity in MLMs to increase and WrapMail Lite is a very inexpensive tool for independent reps to use to grow their business.

millions of unused ad impressions

I had to post this post posted by WrapMail's CMO - kudos to Dave!

The element that makes our web based product so interesting is the fact that we can “push” advertising out within emails. No other web based email system currently does this. Yes, there are advertisements where you manage your folders, but that is where it begins and ends. If Yahoo or Gmail or Hotmail, for instance, had our technology, they would, in effect, increase their number of “sellable” impressions by a factor of whatever their daily email traffic is. Whatever that number is, it’s a lot.

As mentioned in a previous post, WrapMail is currently evaluating relationships with a number of colleges and universities with the goal of 1) creating a “college advertising” network using student email traffic as the vehicle, and 2) creating a model where WrapMail shares the revenue with participating colleges/universities.

Big Picture: create a network where not only “tier 1″ advertisers like Apple, Dell and Verizon could reach the very important college demographic, but also a network where local advertisers can serve their own ads. Yes, Johnny’s Pizza in College Town USA could log into the portal and upload an ad that would appear in local emails of college students. He could control the ad, choose what to spend and check the response. Pretty cool.

Look at this example of a possible scenario. Dave emails Joe about the big game and within that email is an ad for Dell.



Here is an example featuring local businesses.



This is new ground in the world of advertising, but such an obvious way to generate impressions. Wrap it up!