Friday, July 25, 2008

Brick and mortar can learn from online companies

In the beginning most internet companies charged for information (newspapers for example) and then it changed as they found alternative ways to drive revenue. This lead to a lot of good information becoming free to the user while others footed the bill.

The "brick and mortar" world could take a lesson here and improve their position in the competitive landscape.

Imagine for example if travel was free. Who would pay for it?

Hint: Take a look at what's footing the bill online for the most part and you're in the right arena but it is not as obvious as just "advertising".

This might be my next project BUT to get people thinking outside the box wont hurt.

Have a nice weekend :-)

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